Harding at Deejay Ten: our music games get the crowd dancing with Amadori

Harding dance machines take center stage at the Deejay Village in Turin and Bari in the 2026 season. And on May 18th, the dancing comes to Treviso too.

When sport, music and entertainment come together in the square, Harding machines are never far away.

In the 2026 season of Deejay TenRadio Deejay‘s amateur race, now in its twentieth year, which draws tens of thousands of participants across Italy each edition — our StepManiax SD machines became part of the Deejay Village experience thanks to Amadori, the event’s official partner.

Inside the Amadori stand, the entertainment area hosted an original gaming activity inspired by the world of arcades, dubbed “Baila Amadori“: visitors challenged each other on our interactive music dance pads, following the rhythm and putting their coordination and reflexes to the test. A perfect blend of movement, music and fun — and a great example of how our machines adapt to the most varied settings, bringing energy and smiles even outside traditional arcades.

On 28 and 29 March 2026 in Turin, Piazza Castello hosted the first stop of the tour. The Deejay Village brought the weekend to life with the race start, musical warm-ups and the Amadori stand — where the dance challenges drew queues of curious onlookers and runners of all ages eager to give it a go.

The second stop took place in Bari on 19 April, with 8,000 runners taking to the streets of the Apulian capital. Here too the Harding dance pads were ready: the “Baila Amadori” initiative proved to work just as well in high-footfall open-air settings, where play naturally becomes a moment of community.

The next Deejay Ten appointment will be in Treviso on Sunday 18 May, among canals and historic neighbourhoods. We’ll be there too, with Harding’s StepManiax SD once again in the spotlight at the Deejay Village.

For the grand finale on 12 October, Deejay Ten will return home to the city where it all began, Milan: we’ll be there as well, ready to entertain, close out the season in style, and dance all the way to the last beat.

If you want to see our machines in person — or simply soak up the energy of the Deejay Ten — mark the dates. The race is on, and the dancing never stops!

Credits: Amadori / Radio Deejay

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